Organize & Coordinate Outreach.
Marketing, sales, service, workforce, partner and other communications initiatives are often multi-channel, multi-media, staggered-schedule messaging, and require specific resources, workflow and follow-up activities.
TRM Campaign Manager enables you to build unique recipient customer and/or employee Distribution Lists, attach documents and content, schedule Messaging, assign Resources, designate and assign Service workflow tasks, and generate status and performance reporting.
Business Development & Sales Campaigns
Promote new product and service offerings. Announce new releases and updates. Send messages to leads and prospects. Link digital and physical outreach initiatives.
Referral Campaigns
Outreach to referral, affiliate and influencer networks. Announce new opportunities and initiatives. Promote customer loyalty programs.
Service Campaigns
Announce updates to your customer base. Promote renewals. Build segmented Distribution Lists by product ownership, event participation, geography and other customer dimensions.
Event Campaigns
Promote events, announce sponsor promotions and update attendees. Send instructions and guidance to vendors, sponsors and event-workers.
Messaging & Outreach
Use TRM Campaign Manager to organize and execute outreach communications to any System entity for any purpose. Export Distribution Lists to third-party resource partners: social media, fulfillment houses, and more.
Workflow Process Automation
TRM enables comprehensive cross-platform integration so you can assign/designate unique products/services, Service Manager issues types, Campaigns, Messages, Content and Documents to every event; and, mass-assign task, process and workflow responsibilities to employees, and even to "please complete this post-event survey" customers.
TRM enabled us to filter and identify target customers for a new add-on up-sell service, send emails and mail personalized packages to each of them, System-assign Opportunities for specifically-matched employees, track quotes and sales, follow-up, and report on it all throughout the campaign.
Marketing Manager • Consumer Services